Conversion in the online world, is when an online visitor to any form of your online presence such as your website or sales page takes an action that you want him/her to take.
But what does that mean to you? It is basically the call-to-action that you have put in your online presence which could be in a form of signing up for an email newsletter, subscription to a private member area, making a purchase, downloading your app, or something else completely different.
Whatever you want your online visitors to take action for, this action is what you are going to measure and optimize using our Conversion Rate Optimization technologies and services.
What is Conversion Rate Optimization (CRO)?
CRO is the approach of using online analytics tools and users’ feedback to improve the performance of your online presence such as your website. In plain English Language, conversion rate optimization is finding why your online visitors to your online presence aren’t converting and fixing it. CRO are used to improve any metric related to your online presence that’s important to your business, which is known as key performance indicators (KPIs). Such KPIs are usually associated with acquiring new customers, registrations, downloads, etc. along with the must-have CUSTOMER EXPERIENCE that turns passive online visitors to your online presence into valuable conversions. CRO empowers you to deeply understand what online visitors are looking for when they arrive at your online presence and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve.
In summary, Conversion Rate Optimization (CRO) Is:
A structured approach for improving the performance of your online presence
Supported by real-time and accurate insights analytics and users’ feedback
Defined by your online presence’s unique objectives and needs (KPIs)
Utilizing the traffic, you already have and making the most out of it.
Why is Conversion Rate Optimization (CRO) So Important?
CRO is so important for you for the following reasons:
You are most likely using one or more of the paid online advertising platforms such Google AdWords or Facebook Advertising to generate paid traffic to your online presence in one way or another. Although such paid services provide higher new traffic (online visitors) to your online presence, but is not a guarantee to achieve higher conversions from these new online visitors. Therefore, it is much more cost-effective to conduct CRO to convert a higher percentage of your current online visitors that you already know than to attract more new online visitors that you don’t know. A high conversion rate means a better return on that investment (ROI).
In addition to improving your ROI, CRO will empower you to know your current online visitors better, and helps to defend against the limited attention span of your average online visitor by giving them what they want before they get tired of looking for it and move away.
It’s important to understand, that CRO is about getting more of the right kind of online customers. It’s important to keep the focus on CRO to find more online customers who will love your product and help you grow by spreading the word. Everything else is a waste of your time and resources.
What We Do?
Our Conversion Rate Optimization experts have the experience, knowledge and proven track record to position your business as the leader within your industry. We specialize in providing second-to-non Conversion Rate Optimization solutions and service using a well-structured approach as follows:
While it may seem like an overstatement, we’re going to say it one more time — Conversion Rate Optimization is strategic and cyclical for your online presence. The sad fact is that if you aren’t conducting Conversion Rate Optimization plans, but your competitors are, you are at a huge lose.
If you’re ready to stop losing customers and achieve high conversion rates from your online presence and eventually convert your online visitors into paying customers, it’s time to adopt Conversion Rate Optimization Plan to reinforce your brand and boost revenue.
Contact us today for a FREE, no-obligation consultation!